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  Welcome to NEW PRODUCT BUZZ, your monthly e-newsletter on the latest product introductions in optical.
  To access additional information on optical products, go to TotallyOptical.com.
From
the
Editor...
Check out what the buzz is all about this month:
  • Outdoor reading
  • Eyewear as pretty as you feel
  • 'Ultra' thin is in
  • Keep it clean
  • Be hip–get a clip
  • A closer look at corneas
  • Healthy eyes start from within
  • Click here to access the NPB archive.
       P-O-P & Product Promos
    PREPAID SUBSCRIPTION TO FIELD & STREAM
    A new promotional offer from Quantum Optics, a division of FGX International Inc., is geared toward supporting its Field & Stream optical collection. With every order of 12 or more frames, eyecare professionals will receive a 12-month prepaid subscription to Field & Stream, the U.S.'s No. 1 sport enthusiasts' magazine, enough prepaid subscription vouchers to give one to each patient who purchases a Field & Stream frame, and a countercard to communicate the offer. Prepaid subscriptions are valid only while supplies last. For more information, contact FGX International, Inc. at ebell@fgxi.com or 401-719-2107.
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       Eyewear & Sunwear
    THE PLAYFUL, PRETTY LOOK OF KENSIE
    Not only do the shapes in Kenmark Group's new kensie collection reflect the kensie woman's sensibility of pretty and modern, but they're paired with vibrant colors. Textures and patterns from the kensie clothing line have been translated into the eyewear through metal cut-outs, laser etchings, and layering of materials–inviting a playful mingling of light through transparency and shadows. Several frames are finished with a kensie logo for added décor. The collection includes 14 ophthalmic and four sun models. Each sunwear style features CR-39™ fashion gradient tints and/or solids. For more information, contact Kenmark Group at 800-627-2898 or kenmarkoptical.com.


    Click here for more new Eyewear & Sunwear products.
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       Lenses
    APPEALING FLAT-TOP LENSES
    Now you can upgrade your flat-top wearers to ultra-thin 1.67 high-index Flat-Top 28 clear lenses from Younger Optics. Manufactured with high-performance MR-10™ resin, these lenses are geared toward patients with high prescriptions, resulting in a more cosmetically appealing lens that works especially well in drilled rimless eyewear. For more information, contact Younger Optics at 800-366-5367 or youngeroptics.com.

    Click here for more new Lens products.
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       Equipment
    SMALL YET MIGHTY ULTRASONIC
    The new and improved one-pint stainless steel ultrasonic cleaner from Vigor Optical, A Division of Grobet USA, provides the full cleaning power of the larger lab size, and its small size is perfect for dispensary counters. Other benefits include a tank storage cover, a rack to protect the bottom of the tank and prolong life, and a timer with auto shutoff. The cleaner is available in both 110V and 220V. For more information, contact Vigor Optical, A Division of Grobet USA at 800-847-4188 or vigoroptical.com.
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       Accessories & Supplies
    CUSTOM CLIPS FOR ANY FRAME
    Clip House's Hidden Bridge Clip-on offers the latest in sun clip-on design. The sleek styling of the Hidden Bridge features a patented short brow bar that hides behind the bridge of the eyeglass frame for a low-profile, seamless look. Each full-rimmed metal clip-on is handmade, customized to fit any frame, and color matched. The chassis allows wearers to interchange the lenses; traditional clip prongs attach fully around all standard, plastic, and rimless frames. For more information, contact Clip House at 888-393-8118 or cliphouseinc.com.

    Click here for more new Accessories & Supplies products.
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       E-Tech
    UPDATED ORA SOFTWARE
    Users can now download Reichert's Ocular Response Analyzer Software Version 2.04 for free at ocularresponseanalyzer.com. The Waveform Score and Best Signal Value, both developed to take the "guesswork" out of signal selection, ensure reliable results and make the analyzer more user-friendly. Other new features include: new print options, Windows Vista compatibility, multiple database capability, redesigned user-friendly interface, and network capability. For more information, contact Reichert, Inc. at 716-686-4500 or reichert.com.

    Click here for more new E-tech products.
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       Ophthalmic Office
    NUTRITIONAL SUPPORT FOR HEALTHY EYES
    Fortifeye® Complete Plus delivers complete nutritional support for total body and eye health. Specific nutrients in precise ratios have been used to give nutritional support to the retina, optic nerve, cornea, and lens. It aids in the reduction of free radical damage and oxidative stress in the eye in order to prevent or slow down degenerative diseases. Besides maximizing the power of vitamin E, the formula contains bioavailable opti zinc; highly concentrated fish oil; and alpha lipoic acid, CoQ10, acetyl-l-carnatine, and resveratrol, and tumeric. For more information, contact Fortifeye Vitamins at 866-503-9746 or fortifeye.com.

    Click here for more new Ophthalmic Office products.
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