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Welcome to the June 2009 edition of Sun Skills. Sorting through all the new sunwear products on the market to decide what's right for your patients is no easy task. Finding the best way to promote sunglasses in your eyecare office also takes practice. But that's why we're here—to make your job easier to successfully understand, position, and sell sunwear.

Summer is practically here, so take advantage of the fact that most people will be spending a lot more time outdoors and need the appropriate sunwear protection for the extra UV exposure. And if you have any suggestions for future articles you'd like to read here, feel free to contact us at: ed@visioncareproducts.com or ana@sunglassesmag.com.

--Ed De Gennaro, Director, Professional Content, First Vision Media Group and Ana Montoya, Editor, Sunglasses
Vol. 3, No. 3   
PROGRESSIVE SUNWEAR MADE EASY THE LATEST FROM OUR SUN VISION ALLIANCE SPONSORS
TRADE-INS FOR A GOOD CAUSE NOW IN SUNGLASSES MAGAZINE
    PROGRESSIVE SUNWEAR MADE EASY
As premium free-form progressive lenses become more popular, more lens companies and sunglass manufacturers are offering them. You can now obtain premium free-form progressive lenses from familiar lens companies such as Essilor of America, Inc. and others. You'll also find them from sunwear companies like Oakley, Inc., Wiley X Eyewear, and Bollé through their Rx programs.

With this kind of availability, it is becoming easier to provide presbyopic patients with a broad range of sunwear lens options in frames that run the gamut from conservative to downright bold. Don't overlook this option the next time you have a presbyopic patient who does not own a pair of sunglasses. The premium free-form progressive will provide the finest in presbyopic vision correction while the sun lens' absorptive properties will handle outdoor light conditions.
    TRADE-INS FOR A GOOD CAUSE
If you'd like to stimulate your sunglass sales, consider a sunwear "trade-in" strategy. How does it work? It's simple—offer patients a discount on their sunwear purchase if they buy it the same day they order a clear pair and trade-in (donate) one pair of their old glasses to you for charity. You, in turn, donate their old glasses to the Lions Club or another organization that redistributes them to those in need. The pair they donate does not have to be sunwear...any pair will do. The idea is for patients to give up one older pair and add an additional pair—the sunwear pair. Think of all the conversation the poster for this strategy is going to create in your office with your patients! It's a clever sunwear marketing strategy and a nice way to help the less fortunate receive optical assistance.
    THE LATEST FROM OUR SUN VISION ALLIANCE SPONSORS
  • Children's eyes stay protected with Bollé's new KIDS collection which keeps sunglasses firmly in place even during rugged outdoor play.
  • The easy-to-clean Crizal Sun™ lenses with Scotchgard™ Protector from Essilor of America are both scratch- and smudge-resistant.
  • Luxottica Group's 2009 D&G sunwear collection ranges from retro 1980s' glam to eclectic butterfly looks, as well as "Jackie O" appeal.
  • NXT Sunlenses is now the exclusive lens supplier for the new Serengeti PhD™ Global prescription sunglass program, which is built on the NXT® lens platform.
  • Inspired by women and nature, Oakley's limited edition Ravishing™ sunglasses feature the vision of California artist Caia Koopman.
  • The sleek Slyde™ byWiley X Eyewear offers a new sense of comfort and style to the traditional realm of fishing sunglasses.
    NOW IN SUNGLASSES MAGAZINE
Currently in the May/June issue of Sunglasses:
  • The Look of Luxe for Less: Bridge and diffusion sunwear lines offer affordable luxury

  • Sunwear That's Fit for the Pros: Pro water and beach sports athletes explain why sunwear is important to them

  • Eco-Friendly Sunglasses: Style and Substance

  • Lenses 101: How lens treatments enhance sun lenses

  • ...Plus what's NEW from Dsquared2, Rock & Republic, Deréon, VonZipper, and more...